Corporate or company identity
Corporate or company identity put it in front of them in a nutshell so that they can read it, proudly so that they appreciate it and in a photocopy so that they remember it, and above all of
it accurately so that it guides them with its insight.
Hundreds of institutions are now changing one or more of their identity codes and are using a number of consultants who specialize in the identity of this company, and this change will be very
costly for large companies. The costs of changing the name of the International Harvester to the name of Navi star amounted to an amount It ranges between 13 to 16 million dollars (including
the cost of consultants, trademark and symbol design, etc.), about 15 million to change Burroughs and Sperry to Unisys, and more than 7 million to change the name UAL inc to Aegis.
However, neither of them hesitated to implement this step because of its importance
codes are an integral part of its overall view, and no one complains about it, but it may appear from time to time what motivates the company to make a change. Someone
may see a suggestion saying: It is time to make a change.
There are four basic elements of the institution’s identity: its name, logo (symbol), the shape of the typeface and the color scheme, in addition to other elements, such as the building inhabited
by the institution, the decorations of its offices and their marks, the uniform of its employees and the cars and trucks it owns, among others, all of which play an important role In helping
customers and others get to know the organization, companies usually combine these elements together to form a visual style that carries information to people about what the company hopes
to symbolize, for example, many professional services companies design their offices, dress their employees, and letter their letterheads .. etc in a way to highlight the image of high-quality
product, which is why we find the famous American Trans Financial Services Company uses a fee for months teacher from San Francisco landmarks as its symbol with the slogan (those who sit
in the pyramid are working for you.)
from where we start – Corporate or Company Identity
Often we start in terms of the logo, where the establishment of the establishment begins and the commercial feature is identified for it .. From here our role begins in presenting between 3 to 5
different ideas the content of the facility’s logo .. which includes the implementation process of four stages, both of which are fully explained in the page designing logos. Then we have the
company logo to build the story of identity behind through designs.
It is worth noting that Corporate or company identity means designing everything related to electronic and printed documents for the company, on top of which is the company or institution
logo, where the logo is the main and identifying identity of the company, and is divided into an electronic section and another printed
- Logo or logo.
- Design a company’s video presentation.
- Cover or backgrounds for social media.
- T-shirts bearing the corporate identity.
- Design for stickers.
- Car packaging design.
- CD-ROM design.
- Then business card.
- In addition, anything else the company may need.
Branding for Corporate or Company Identity
Trademarks are a means of guarantee for the product and the consumer at the same time. It prevents the mixing of products bearing a certain mark with similar products bearing another
mark. It also creates confidence in the goods of the product and the increase in the categories of goods and products and the emergence of similar goods. To maintain customers and the quality
of products to ensure resilience in front of competitors.
It also plays an important role in the marketing and advertising policies that companies follow, whether to promote themselves or their services and products, which in one way or another
contributes to the company’s role in influencing the souls of its customers and achieving a high competitive advantage by investing funds to maintain quality and continuous improvement,
which ensures good reputation And fame.
What is the brand?
It is a signal that takes a distinctive form to distinguish goods produced by a company or services that it provides from goods and services produced or performed by another company.
The trademark types include words, letters, numbers, graphics, colors, images, shapes, logos, symbols, or any totals of the foregoing. Hearing signs (sounds) and signs of smell (smells) can
also be trademarks.
It is the signal that is placed on specific products for a specific project to distinguish them from other identical or similar products provided by competing producers.
The service mark differs from the trademark, as it is a sign that is not used to distinguish products but rather to distinguish all tools and equipment used in the performance of services for a
specific project, such as the signs of different hotels.
Trademark registration terms
1- Self-distinguishing characteristic
That is, the mark has a special subjective that distinguishes it and makes it different from other marks used to distinguish similar goods or services and that it has the characteristic of
innovation that makes it have a distinctive external appearance which is necessary as the lack of the mark for that will make it difficult for the consumer to identify the goods that will
distinguish it from On one hand and it will be difficult to protect its owner from competitors on the other hand.
2- The external characteristic
In other words, there is no similarity with other marks previously registered or requests to register for similar products or services have been submitted in the sense that the mark is new in
application to the same goods and services as it does not fit to register a mark identical or similar to another mark enough to mislead the public and not necessarily that the similarity The
registration barrier is the same between the two marks, but it is sufficient for similarities to be confused with the average consumer who is cautious in normal purchasing conditions.
Visual Corporate or Company identity
A visual identity is the personality and face of your company visible to the public and other companies.
It denotes your company and distinguishes it between companies, and helps customers remember your brand and learn all about your company once you see it.
The visual identity begins with a strong and distinctive design of the company logo and then making everything related to your company consistent with this logo in terms of color and
The visual identity of the company can be applied to everything related to the company, such as:
- The company’s website and accounts on social media.
- Company product covers and correspondence.
- The company’s vehicles as staff car and product distribution cars.
- Company buildings and furniture.
- The uniforms and clothes of the company’s employees and their identification cards.
- Gifts that can be distributed to customers and sellers
- All publications of the company, including (cards – paper correspondence papers – payment and collection books – bags of goods or products … and many others).
It is worth noting that the vast majority of large companies use the visual identity and employ it greatly to entrench the company in the minds of consumers.
Pepsi, for example, has its distinctive visual identity, which it applies to everything related to it, such as product packaging, company vehicles, buildings, and billboards.
How important is visual identity?
Companies annually spend millions of dollars on designing, developing, and disseminating their visual identity to customers, believing in their importance and realizing the company’s benefits
Benefits of visual identity
1- Express your company excellence
A strong and distinctive visual identity proves your company’s difference and distinctiveness in the crowded global market.
It is not enough to say that your company is distinctive, rather it must express that and the most important method of this expression is identity.
2- It contributes to enhancing your presence in the market
Most consumers tend to engage with well-known famous brands.
If you have a distinct visual identity, the number of your permanent customers will increase and confidence in your products will increase.
3- Know about the nature of your company
Customers can get to know the nature of your business through your visual identity and what it provides from the symbolism that indicates the specialization of your company.
4- Contribute to the spread of your company
A strong visual identity is spreading rapidly among the market audience.
The difference between business identity, visual identity and logo?
It is a symbol or sign that carries with it a “philosophical” message for the target audience so that it distinguishes the institution, and sometimes the message is “introductory” and indicates the activity of the institution in a simple manner, and I spoke in a previous article about how it originated and developed.
Some confuse the brand with the visual identity, and if you reflect on the name, the visual identity represents all that is seen with the eye, and it is the image of sensory institutions in front of its
customers, which is the view that presents itself. Objectively, they are all related to the various visual applications of the institution such as colors, cards, papers, supplies, publications,
publications, envelopes, paintings, uniforms, vehicles, decoration … etc. that belong to the institution or fall within its scope, and the logo is of course an important part of this Identity.
Visual identity guidelines
Usually a guide is prepared that explains how the visual identity is used on a set of multiple media and applications that would organize and transmit through it a message, values and
philosophy of the institution, and it is embodied in a balanced, thoughtful and organized through this visual contact with the target audience.
Trademark – corporate identity
It is a broad concept that includes all of the above and more, as the brand is primarily the “name”, and after that it is everything that would distinguish established products and services from
others, from embodiment of the visual identity, logo and everything that is seen in the eye as mentioned above, and all that It is directed to the public from strategies, and what is circulated
from propaganda messages and phrases, and the buildings that are created, and all the employees that represent these establishments, and all that the audience receives, whether through
customer service channels or other language, sound, pictures or even smell, and that is represented by representation The personality of this sign has its values and philosophy, and an
entrenched mental image of feelings and sensations The public.
Why does your startup need a visual identity?
Someone might ask you: What are the most famous soft drinks in the world? Certainly your memory will not miss Coca-Cola even if you are not a fan of that soft drink, because it is the brand
with the most established and well-known visual identity among the global brands, the company has made a place for itself thanks to building a strong visual identity, and was able to establish
a strong visual presence Enable her to continue to dominate the world of soft drinks thanks to the following:
- Its distinctive logo.
- Key holders.
- Miscellaneous bottles.
- Different boxes.
- Its big buses roam the street to distribute the drink to the shops.
- Its huge banners in the streets.
- Stylish cafes fridges.
- Various cups.
It has also instilled in the public’s awareness that it is a drink of adventure, recovery, happiness, youth, prestige, sharing moments with family and friends … and it is accessible to everyone,
Do people buy Coca-Cola because of its delicious taste? Perhaps you will discover a better-tasting local drink than Coca-Cola, but according to experts, people buy Coca-Cola because of its
visual identity, which has persuaded consumers for more than 130 years that Coca-Cola is something completely different for sure.
Direct services – Corporate or Company Identity
What are direct connections?
Communication is a service (communication) that provides a product (phone, email, fax machine) as well as additional services such as line installation, customer care, maintenance.
Many people want to use a telephone or fax machine to develop their relationships with friends or to do joint work.
physical form of the phone is important, but this is hypothetically useless without a service line. The marketing of products and services differs due to the characteristics that distinguish
service from the product.
The service is intangible and indestructible as it cannot be touched or stored for future use. The service is an interaction between the company and the customer and therefore they are not
separate and changeable.
Benefits of Corporate or Company Identity
If you start a new company, it is necessary to create the identity of the company that will make you stand out in the market , Getting a foothold in the market can be challenging, and
competition can be fierce, it is necessary that you develop the brand identity to be unique, There are several ways to make an identity, and the important factors for the identity of startups
include having the right graphics in your logo and marketing materials, it is also important to give some thought to the right brand strategies, Failure to do so can leave companies even with big
products and services floundering, and many companies that don’t pay attention to these factors often disappear, Marketing is crucial to any company’s survival, In the current corporate
environment, making products and services unforgettable is almost as important as the quality of those products and services themselves. One of the first first steps any company should take
into consideration is formulating a good brand strategy, graphic design and content strategy that you choose to associate with your company is a very important part of your company’s success,
Details such as choosing the right colors and company logo can help ensure the success of your company.
Start Up – Contact Media Force for preparing your Company for Market
Many startups ignore this type of advice. They treat their logo and other parts of their brand as a subsequent idea, Often companies try to cut their corners in this aspect of their planning and
do not pay as much attention to them as they do to designing products and employees.
In the world, a hometown of modern business and creating a brand identity that will generate customer
loyalty is just as important as making sure to define the market clarity for your target and creating the right marketing plan to reach them, The business world is changing rapidly, for most
companies competing for a fierce market share, and research has long shown that the cost of customer retention is less than the cost of attracting new customers.